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Style is never optional.

The importance of looking good and feeling good 


Cycling isn’t just a sport, it’s a sub-culture, a lifestyle and a global community of like-minded people. We ride bikes because ultimately, you can’t’ ride a banknote, but you can ride a bike! Yes, we’d rather create experiences and adventure than sit quietly by, as a boring passenger on the society express train. As cyclists, we spend a considerable portion of our incomes on great bikes, great accessories for our bikes, and the very best cycle clothing that we can afford – which I why style is never optional!  

Whoever you are, and whatever corner of this vast global village you live and ride in, it’s a simple fact – you want to look good and feel good. Here at DS Pro, we understand this, and it lies at the heart of our brand ethos. Let’s remind you: DS Pro came about because, recognising the lack of high quality, feminine cycling clothing for women, we wanted to design and produce high performance cycle clothing, that was also super stylish too, and aimed specifically towards us ladies. Did you know for instance, that at one time, it was a recognised phrase within the sportwear industry, when creating garments for female athletes, to simply ‘pink it and shrink it!’ Thankfully, that former ignorance and lack of performance orientated, feminine cycling clothing is what ultimately drove us at DS Pro, to design the very best cycle clothing possible for women – because we understand the importance of looking good and feeling good. 

Express & Empower Yourself

 As women, there is a constant drive achieve a balance in sport, and in society. To a large extent, you’re damned if you do, and damned if you don’t – so, let’s just do it, and let’s set our inner self free. Our designs at DS Pro are produced in-house, by our own specialists to cover a complete spectrum of styles, ensuring that whoever you are, we have an outfit that allows you to express and to empower yourself. If it makes you feel good, feel free, and, yes, feel sexy, then ‘go girl’ – you’ve earned that right. Here at DS Pro, we want you to be able to ride in style and in comfort, and to maximise your performance. Our cycle jerseys and bib shorts are cut to form a second skin on you, and to allow that freedom of movement that you need, whilst remaining super stylish too. 

Let’s take a look at a few of our current designs, which show the variety of cycling styles available on our website.  

Our Star Shine ladies cycling skinsuit is modern and chic in its design, with a couture inspired elegance to the styling. It’s also an empowering outfit, that allows you look and feel ‘all-woman’, and to stand out from the crowd. The silver/ grey palette and star design, ensure that this is a cycling skinsuit that’s made for women who know what they want and who they are. Contrast this with the soft pastels of our super feminine Pastel Petals cycling jersey, with its pink, blue and yellow floral design, creating a playful and eye-catching look. 

The Evolution of Cycling Style

Here at DS Pro, we want to be at the heart of ladies cycling style as it continues to develop and to evolve. Our ambassadors and athletes are chosen because they ride in cycling communities across the world, also competing in races and events, and helping us to use their feedback to continue to drive forward, in creating the some of the finest high performance ladies cycle clothing in the world – with style sewn in. As Bob Dylan sang, ‘Get out of the new world if you can’t lend a hand, for the times, they are a changing!’  – and we plan on leading the evolution of cycling style for women cyclists, so join us and let’s change the cycling world together!



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