Merry Christmas from DS Pro
It’s that time of year when we finally get to pause and reflect, as we celebrate Christmas with our
friends and families. Wherever you are in the global cycling village, and whatever your beliefs or
otherwise, Christmas is a time for sharing kindness, compassion and love. Ultimately, it’s the spirit of
Saint Nicholas that counts – the spirit of giving to others.
Cycling is an activity that is thankfully open to all people, whilst it still has some way to go in truly
representing everyone. Women in cycling are finally being better represented, as we head into 2025,
receiving that long overdue gift of recognition within world cycling. During June, we were invited to
ride in Switzerland, at the all-women’s La Reine ‘Strictly Female’ cycling festival – the world’s biggest
women’s only cycling event, where we enjoyed several days in the Alps, sharing the experience of
cycling with women from all around the world, and celebrating the freedom and adventure that
cycling brings to us.
Travel & adventure is a gift
Whatever else is going on across this often-chaotic world, cycling allows us the opportunity to
escape the chaos for just a moment or two, and to explore the beauty of the world that still exists if
we look closely enough. Yes, cycling isn’t just a sport or physical activity; it’s a gift and a privilege
that feeds our soul and refreshes our hearts – more so, if we are lucky enough to travel in pursuit of
cycling adventures.
Here at DS Pro, we’ve had an exciting year, with lots of travelling ourselves – especially for new kit
photoshoots. We’ve been busy racing too, with our DS Pro Angels ambassador team. Yes, three of
our riders entered the 70.3 team triathlon event at Antalya in Turkey in November, where
Nadezhda, Maria and Anastasia won their race category, wearing our high-performance skin
suits. The celebration post-race was as much fun as racing itself! 
Trips to Italy and the Dolomites also allowed us to ride in the magnificent southern Alps, mountain
scenery, where Barcelona based photographer Valeria Panarina also joined our riders on the bikes,
alongside taking some amazing images for our global marketing campaign. We’ve been busy in the
EU retail area too, increasing our European retail partner network’s during 2024, with new shops in
Poland, allowing even more cycling women to ride in our unique and high quality, feminine cycling
style in 2025.
New designs coming in 2025!
Finally, we’re currently working on a new range of exciting kit designs for spring 2025, so that as the
sun finally returns and winter draws away, you’ll be able to wrap yourself once more in even more
great cycling kits from our DS Pro design team. In the meantime, we want to wish all of you, in all
corners of this vast and beautiful cycling world, a very happy and peaceful Christmas time, and a
truly wonderful and adventure filled New Year!
